The winter holiday season can be a magical time, but a recent survey from Affirm of 1,000 U.S. adults shows that joy can be marred by stress and uncertainty when holiday spending gets out of hand.
I’m excited to introduce the Affirm Marketing Performance (AMP) Partner Program. Over the last 6 months, Affirm has been working closely with industry leaders that provide marketing automation solutions. We’ve partnered to directly use Affirm’s as low as monthly price in any email template, so marketers can take advantage of this important marketing tool with drag-and-drop efficiency.
We are proud to announce that Affirm’s Net Promoter Score (NPS) has reached +82. We believe that number is critical for us to be sure that we are delivering on our mission of providing consumers with honest, transparent financing.
Our first ever AFFIRMation has already come and gone but I’m left with all that was shared, discuss, and learned during the event. It was exciting to see so many of our retail partners in one place alongside industry thought leaders and Affirm employees. It was truly an enlightening couple of days and I, for […]
Retailers reducing their physical footprint is common in today’s market as more and more consumers are shifting their purchasing habits from in-store to online. Despite the clear shift in consumer preferences, traditional retailers have struggled to adapt their business models accordingly.
Despite, or because of, its already significant foothold, the e-tail giant continues to usurp market share from its peers, both large and small. The phenomenon has become so widespread that, like a hurricane, it’s been given a name: the Amazon Effect.
It’s not news that mobile commerce needs to be top-of-mind for online retailers. Mobile accounts for more than half (55 percent) of the traffic to online retailers’ sites. On top of that, more than a third of sales (36 percent) were transacted via mobile devices. Mobile commerce is critical simply because it now drives the […]
April 12, 2017: Affirm issued its 1 millionth consumer installment loan. In contrast to traditional revolving credit products, where hefty fees come hidden in the fine print, and compounding interest can quickly cause a consumer’s finances to spiral out of control, Affirm lets shoppers pay for purchases over time with simple-interest loans that are free of any penalty […]
People are shopping online because of its inherent convenience, but research shows it’s also easier to find better prices. As you work to build a desirable brand with loyal, long-term shoppers, how do you attract and convert customers without cheapening your brand identity?