Retailers reducing their physical footprint is common in today’s market as more and more consumers are shifting their purchasing habits from in-store to online. Despite the clear shift in consumer preferences, traditional retailers have struggled to adapt their business models accordingly.
Despite, or because of, its already significant foothold, the e-tail giant continues to usurp market share from its peers, both large and small. The phenomenon has become so widespread that, like a hurricane, it’s been given a name: the Amazon Effect.
It’s not news that mobile commerce needs to be top-of-mind for online retailers. Mobile accounts for more than half (55 percent) of the traffic to online retailers’ sites. On top of that, more than a third of sales (36 percent) were transacted via mobile devices. Mobile commerce is critical simply because it now drives the […]
People are shopping online because of its inherent convenience, but research shows it’s also easier to find better prices. As you work to build a desirable brand with loyal, long-term shoppers, how do you attract and convert customers without cheapening your brand identity?
2017 will be a year to focus on execution and planning, simultaneously. Start this year off on the right foot by seizing every opportunity for growth and retention. Understand how to stand out from the competition and create long-standing relationships with new consumers.
Black Friday—followed closely by Cyber Monday—signals the start of the holiday shopping season, a critical time for retailers accounting for 30-40% of all annual retail sales. Check out our full Holiday Shopping Report to find out how point-of-sale financing drove results for Affirm retailers this holiday season.
Shifts in consumer beliefs and spending patterns clearly reveal that traditional models of payments and financing are no longer adequate. Retailers simply cannot afford to continue ignoring the payment experience, an integral part of the buyer-seller relationship.
If you haven’t launched your holiday marketing plan, step to it! According to Rubicon Project’s annual Holiday Consumer Pulse Poll for 2016, nearly a third of consumers began their holiday shopping before Labor Day. As you craft and deploy this season’s strategy, it’s crucial to address the particular shopping habits of the millennial generation to […]