As a savvy e-commerce pro, you know that optimizing your site — that is, tweaking and testing its design and functionality to better meet the expectations of your customers — improves the user experience, increases conversion rates and average order values, and ultimately drives revenue growth. So why aren’t more e-commerce companies optimizing? Maybe because it’s so darned difficult to know what to test.
In this free eBook, we discuss five factors to focus on in order to successfully optimize your website. We also include examples of how these five factors have led to improved results for e-commerce companies.