Millennials, more than others, are likely to search for information and products on several devices (mobile phone, laptop, work computer) before making a purchase. A Millennial consumer may read a blog post about fall sweaters on their iPad, then research prices for fall sweaters using Google on their home computer, and finally buy a sweater from their mobile phone during their commute to work the next day. How can merchants adapt to this new type of consumer? It begins with a few key actions.
This free eBook describes three omnichannel experiences from the customer’s point of view in order to help merchants understand what practices work and what they should be doing to create a better omnichannel experience.