Giant Reaches More Cyclists with Flexible Financing

Giant, the world’s largest bicycle manufacturer, was founded to bring the joy of cycling to people around the world. And now, by offering Affirm’s pay-over-time financing, Giant is making cycling accessible to even more people.

With many professional, performance-level cycling products offered for thousands of dollars, Giant knows that buying cycling equipment can be a financial stretch for many shoppers. Purchases of this size can be a particularly tough sell for millennials—Giant’s primary target demographic—who are increasingly eschewing credit cards due to compounding interest, unclear terms, and unexpected fees.

Giant chose to integrate with Affirm to offer a simple pay-over-time financing option alongside the launch of their new e-commerce shopping platform. By offering friendly financing right at the start of their e-commerce debut, Giant is demonstrating their commitment to placing customers first. When shoppers buy with Affirm, they know up front exactly what they’ll owe—with no hidden fees or gimmicks—and they’re given the flexibility to pay on a schedule that works for their budget. And with smarter credit scoring, Affirm seeks to approve significantly more responsible shoppers than traditional FICO-centric lenders.


Giant’s general manager, John “JT” Thompson, recognizes that spending thousands on a purchase is not a decision made lightly by most, but a customer-friendly financing option like Affirm can help allay many shoppers’ financial concerns and empower them to buy. Integrating Affirm in conjunction with launching Giant’s new website is “key to ensuring a successful launch into e-commerce,” he says. He adds, “The independent bicycle retailers across the U.S. who carry our products will receive up to 100% of their margin credit on bike and gear purchases made on our website. Seamlessly offering Affirm financing to our shoppers is a win for all involved.”

By giving shoppers the flexibility to buy now and make monthly payments that fit their budgets, Giant is bringing their customer experience to the next level, and advancing their mission to promote cycling more broadly.


About Affirm

Affirm offers services that empower consumers to advance their financial well-being. Affirm’s mission is to revolutionize the banking industry to be more accountable and accessible to consumers. Today, Affirm shoppers get the flexibility to buy now and make simple monthly payments for their purchases. Unlike existing payment options that may have compounding interest and unexpected costs, Affirm tells customers upfront exactly what they’ll owe — with no hidden fees and no surprises. Also, Affirm reaches a broader population of consumers through advanced technology and analytics that look beyond traditional FICO scores.  These features help merchants boost conversions, AOVs, repeat purchase, and customer satisfaction. To learn more, visit us at