4 Reasons Mobile will Drive E-Commerce

It’s not news that mobile commerce needs to be top-of-mind for online retailers. In fact, this is a key takeaway from our 2016 Holiday Shopping Report’s results when mobile accounted for more than half (55 percent) of the traffic to online retailers’ sites. On top of that, more than a third of sales (36 percent) were transacted via mobile devices. Mobile commerce is critical simply because it now drives the success of e-commerce. More specifically, it’s because of these four compelling trends:

  • Everyone’s Going Mobile
  • Smartphone Use Keeps Rising
  • Mobile Users Spend More
  • Customers Are Choosy

Read our ebook to learn more.