As we venture into the world of “B2Me” e-commerce, retail marketers need proven strategies that not only convince but also enable customers to complete their purchases.
E-commerce retailers work hard to leverage the potential of their online platforms. That’s why Affirm developed a tool that expands e-commerce flexibility and supercharges the online shopping experience.
No one can dispute customers’ universal attraction to price cuts. Retailers of every size and industry know that customers will gravitate to a well-planned sale. Time-limited deals and special spending events like Black Friday are proven to attract new customers and drive higher spend. But discounting, while great at boosting short-term volume, can dilute your […]
Here at Affirm, we’re celebrating the success of our partnership with Magento, the leading e-commerce platform provider. “With over 200 joint clients, the combination of Affirm and Magento is clearly resonating in the marketplace,” said Max Levchin, Affirm’s CEO.
Most retailers are scratching their heads trying to figure out this elusive set of consumers we call millennials. They are, after all, the single largest population in the US at over 75 million strong.
Buying a bed is a very personal decision. Not too hard. Not too soft. Just right is the goal. So you’d think that most people would want to test their next bed – actually lie down on it for at least a few minutes – before making a buying decision.
Peloton manufactures and sells Internet-connected indoor bikes that allow you to stream live and on-demand group fitness classes like the ones at high-end indoor cycling studios or gyms – but in the comfort of your home and on your own schedule.
The concept of buy-now-pay-later isn’t new to retail, but a San Francisco company is giving it new meaning.
Not only are Millennials becoming the most important shopping demographic, but they have much different ideas and preferences than previous generations. How do some brands generate a surprising amount of buzz from this unique demographic while others are ignored?