AFFIRMation 2017 Roundup & Highlights

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Better Marketing with Flexible Financing Programs

by Pat Suh · September 29, 2016

E-commerce retailers work hard to leverage the potential of their online platforms. That’s why Affirm developed a tool that expands e-commerce flexibility and supercharges the online shopping experience.

0% APR Expands Customer Base, Lifts AOVs and Conversion Rates

by Pat Suh · September 28, 2016

No one can dispute customers’ universal attraction to price cuts. Retailers of every size and industry know that customers will gravitate to a well-planned sale. Time-limited deals and special spending events like Black Friday are proven to attract new customers and drive higher spend. But discounting, while great at boosting short-term volume, can dilute your […]

Affirm Releases Magento 2.0 Extension

by Samir Gupte · September 14, 2016

Here at Affirm, we’re celebrating the success of our partnership with Magento, the leading e-commerce platform provider. “With over 200 joint clients, the combination of Affirm and Magento is clearly resonating in the marketplace,” said Max Levchin, Affirm’s CEO.

Millennials: Give The People What They Want

by Max Levchin · August 26, 2016

Most retailers are scratching their heads trying to figure out this elusive set of consumers we call millennials. They are, after all, the single largest population in the US at over 75 million strong.

Leesa: Using Affirm to Drive New Customers

by Ed Lin · July 21, 2016

Buying a bed is a very personal decision. Not too hard. Not too soft. Just right is the goal. So you’d think that most people would want to test their next bed – actually lie down on it for at least a few minutes – before making a buying decision.

Peloton: Pay Over Time Offer Leads to Lift in Sales Conversions

by Ben Feldman · May 11, 2016

Peloton manufactures and sells Internet-connected indoor bikes that allow you to stream live and on-demand group fitness classes like the ones at high-end indoor cycling studios or gyms – but in the comfort of your home and on your own schedule.

Women’s Wear Daily: Drive Incremental Value with Affirm

by Maghan McDowell · April 12, 2016

The concept of buy-now-pay-later isn’t new to retail, but a San Francisco company is giving it new meaning.

How Retailers Can Earn Buzz from Millennial Shoppers

by Ben Feldman · April 5, 2016

Not only are Millennials becoming the most important shopping demographic, but they have much different ideas and preferences than previous generations. How do some brands generate a surprising amount of buzz from this unique demographic while others are ignored?

Why Joybird Just Launched a Content Hub to Supercharge their E-Commerce Marketing

by Ed Lin · March 25, 2016

Affirm partner Joybird, a premier retailer manufacturing customized, handcrafted furniture, recently made a big commitment by investing in building a content hub and blog for their customers. In this article, we explore their decision to do so and explain why many other merchants will likely follow in their footsteps.

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