This is the second article in a three-part series on how merchants can use payments as a key product differentiator in their marketing to help boost sales. If you’ve missed the first part, where we discuss email, social media, and PR marketing, you can check it out here.
You’d think that being a Millennial would make me a natural expert on Millennial shopping trends, but let me tell you: I’m continually surprised by my peers. Millennials are a savvy bunch, accustomed to evaluating, challenging, and advancing the status quo.
Webrooming, the practice of buying a product in-store after researching it online, has gotten a lot of press lately. Some online retailers are worried about the possible negative impact of this trend, but for the prepared retailer, there is nothing to worry about. This article discusses how webrooming affects retailers and how online merchants can […]
Marketing can be most effective if you use it to communicate your brand’s points of differentiation, showing potential customers why they’ll be much better off buying from you than from your competitors.
With several e-commerce platforms to select from, choosing one can feel like standing in front of the cereal display at the grocery store — all the different options can be paralyzing. But the fact is, when armed with the right information, you can make the right choice and feel confident that you’ve got the best […]
A lot happened in the world of retail and e-commerce in 2015. Pop-up stores kept popping up, mobile commerce continued growing at a rapid pace, and “omnichannel” took over everything (while becoming one of the busiest buzzwords of the year).
Millennials, more than others, are likely to search for information and products on several devices (mobile phone, laptop, work computer) before making a purchase. A Millennial consumer may read a blog post about fall sweaters on their iPad, then research prices for fall sweaters using Google on their home computer, and finally buy a sweater […]
If you are running an e-commerce company, you know how fast things move. It’s too easy to get distracted by short-term tasks and lose sight of the big picture. That’s why tracking a few key success metrics is so important. This article describes 5 of the top success metrics you need to track and explains […]
With all the new payment methods introduced to the market lately, it can be hard to keep track, let alone understand how each one affects your business. Products like Apple Pay, Google Wallet, PayPal Credit, Affirm, Prosper, Lending Club, and Venmo each have different use cases and advantages. Do you understand the differences between them?