Marketing can be most effective if you use it to communicate your brand’s points of differentiation, showing potential customers why they’ll be much better off buying from you than from your competitors.
With several e-commerce platforms to select from, choosing one can feel like standing in front of the cereal display at the grocery store — all the different options can be paralyzing. But the fact is, when armed with the right information, you can make the right choice and feel confident that you’ve got the best […]
A lot happened in the world of retail and e-commerce in 2015. Pop-up stores kept popping up, mobile commerce continued growing at a rapid pace, and “omnichannel” took over everything (while becoming one of the busiest buzzwords of the year).
Millennials, more than others, are likely to search for information and products on several devices (mobile phone, laptop, work computer) before making a purchase. A Millennial consumer may read a blog post about fall sweaters on their iPad, then research prices for fall sweaters using Google on their home computer, and finally buy a sweater […]
If you are running an e-commerce company, you know how fast things move. It’s too easy to get distracted by short-term tasks and lose sight of the big picture. That’s why tracking a few key success metrics is so important. This article describes 5 of the top success metrics you need to track and explains […]
With all the new payment methods introduced to the market lately, it can be hard to keep track, let alone understand how each one affects your business. Products like Apple Pay, Google Wallet, PayPal Credit, Affirm, Prosper, Lending Club, and Venmo each have different use cases and advantages. Do you understand the differences between them?
You thought EMV was supposed to help eliminate fraud, right? While it will reduce card-present fraud, there is a high likelihood that card-not-present (i.e. e-commerce) fraud will increase now that EMV has been implemented in the U.S.
As a savvy e-commerce pro, you know that optimizing your site — that is, tweaking and testing its design and functionality to better meet the expectations of your customers — improves the user experience, increases conversion rates and average order values, and ultimately drives revenue growth. So why aren’t more e-commerce companies optimizing?
Now that Cyber Monday is over, online retailers must begin thinking about how to achieve their year-end goals.