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Omnichannel Experiences that Delight Millennial Shoppers

by Ben Feldman · February 23, 2016

Millennials, more than others, are likely to search for information and products on several devices (mobile phone, laptop, work computer) before making a purchase. A Millennial consumer may read a blog post about fall sweaters on their iPad, then research prices for fall sweaters using Google on their home computer, and finally buy a sweater […]

The 5 Most Important E-Commerce Success Metrics

by Ben Feldman ·

If you are running an e-commerce company, you know how fast things move. It’s too easy to get distracted by short-term tasks and lose sight of the big picture. That’s why tracking a few key success metrics is so important. This article describes 5 of the top success metrics you need to track and explains […]

Why Merchants Shouldn’t Ignore New Payment Methods

by Claire Murdough ·

With all the new payment methods introduced to the market lately, it can be hard to keep track, let alone understand how each one affects your business. Products like Apple Pay, Google Wallet, PayPal Credit, Affirm, Prosper, Lending Club, and Venmo each have different use cases and advantages. Do you understand the differences between them?

EMV Could Increase Your E-Commerce Fraud Risk

by Debbie Baratz ·

You thought EMV was supposed to help eliminate fraud, right? While it will reduce card-present fraud, there is a high likelihood that card-not-present (i.e. e-commerce) fraud will increase now that EMV has been implemented in the U.S.

Five Site Optimization Tactics to Supercharge Your E-Commerce Revenue

by Ben Feldman ·

As a savvy e-commerce pro, you know that optimizing your site — that is, tweaking and testing its design and functionality to better meet the expectations of your customers — improves the user experience, increases conversion rates and average order values, and ultimately drives revenue growth. So why aren’t more e-commerce companies optimizing?

Cyber Monday is Over – What Can You Accomplish the Rest of the Year?

by Debbie Baratz ·

Now that Cyber Monday is over, online retailers must begin thinking about how to achieve their year-end goals.

How Millennials Make Purchase Decisions

by Claire Murdough · February 15, 2016

Millennials, those born between the years 1981 and 1997, are made up of technologically savvy, yet often financially cautious, folks. At 25%, they currently form the single largest generational cohort in the U.S. and account for$170 billion in purchases each year, making them one of the most powerful buying groups in today’s consumer market.

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