You thought EMV was supposed to help eliminate fraud, right? While it will reduce card-present fraud, there is a high likelihood that card-not-present (i.e. e-commerce) fraud will increase now that EMV has been implemented in the U.S.
As a savvy e-commerce pro, you know that optimizing your site — that is, tweaking and testing its design and functionality to better meet the expectations of your customers — improves the user experience, increases conversion rates and average order values, and ultimately drives revenue growth. So why aren’t more e-commerce companies optimizing?
Now that Cyber Monday is over, online retailers must begin thinking about how to achieve their year-end goals.
Millennials, those born between the years 1981 and 1997, are made up of technologically savvy, yet often financially cautious, folks. At 25%, they currently form the single largest generational cohort in the U.S. and account for$170 billion in purchases each year, making them one of the most powerful buying groups in today’s consumer market.