Wayfair Partners with Affirm to Empower Consumers



Wayfair, one of the world’s largest online retailers of home furnishings and décor, has expanded consumer financing options for its 7 million+ products from over 7,000 suppliers, by integrating with Affirm’s powerful program.

“We are committed to offering our customers the best retail experience in home and that includes flexible financing options that meet our shoppers’ individual needs and budgets,” said Steve Oblak, general manager, Wayfair. “In partnership with Affirm, we are able to extend another option to our customers and make it easier than ever before to shop for home furnishings on any budget.”

Consumers who buy with Affirm know up front exactly what they’ll owe, with no compounding interest and no surprise costs. Consumers love the transparency and flexibility of buying with Affirm, and as a result, Affirm’s merchant partners have seen conversion rates jump as much as 75% and AOVs rise as much as 100–200%.1

Max Levchin, Affirm’s CEO, notes that Affirm’s offerings hold value for retailers of all sizes and stripes. “We will always partner with small- and medium-sized retailers, but increasingly big brands see the value of Affirm as a marketing tool, the measurable impact we have on their top line, and how Affirm financing is an important side-by-side addition to their private-label credit cards because we unlock a distinct group of new customers they have not been able to win before. We think it’s time for marketing to take back control and put an end to the ridiculous math shell game retailers are still playing with old-school financial institutions.”

1Based on testing with 15 merchant partners